Facebook keeps rolling forward with consistent improvement in its features, and some significant add ons its social media platform. Recently, Facebook announced a few latest additions for its Facebook Instant Articles offerings, as its objective is to draw interests of publishers in its content management tool. Coming back towards history, when Facebook launched first Instant Articles in 2016, its advanced features enabled fast load times and improved presentation options. Such a new advent gave positive results where content performance increased 10 times efficient and a 20% increase in article reads was seen.
What Does Facebook Updates Include?
Nowadays, when instant articles are considered as the best way for publishers across various industry verticals, Facebook is more responsible for maintaining standards of this feature. Facebook makes its best possible efforts to provide mobile readers with an excellent experience. In the process of doing the same, it introduced a new surface for navigation and recirculation of the article. The integration of the yield model ensures smarter call to action and ad placements and provides support for IA links in stories.
What is New Recirculation and Navigation Surface?
New recirculation & navigation surface is a new feature through which users find it easy to browse other headlines from the same publisher. At the same time, they have an opportunity to go through and explore topics from the source they like.
- Swiping right from the instant article, users can access more from the recirculation surface. It lets them see a clear view of fifty top articles posted by the same publishing agent. This view also available in the redesigned footer recirculation unit of each article.
- Addition of dedicated engagement buttons in footer gives users a platform to discuss and share about instant articles.
Smart placements of Ad and CTA Units
All of us know the availability of CTA units in any article helps publishers achieve their business goals. Here, they get significant updates related to page likes, application downloads, signup of newsletters, etc. Previously, CTA and ad places were done blindly. The integration of CTA and ad model provides the estimation of CTA impression depending upon region-wise average pays done by publishers in a way to achieve their objectives. The complete model works either on the ad or CTA basis providing greater value to publishers.
IS Support for Facebook Stories
Previously facebook launched IA links in Facebook stories. Now, any user is allowed to read an IA directly from stories. Now people will receive the same IA experience on Facebook, however, publishers will get a new rapidly growing source of distribution.
Benefits of This New Feature Launches
After the launch of these features, Facebook observed 9% of revenue increment for publishers in RPMs. ( Revenue per thousand article views).